Evaluation Activity 3- Voiceover

Different types of promotion By Jamie Hutton

With promotion/advertising through the media is done so many ways to introduce the release of a film to its viewers;

other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward consumer's usage of the Internet for news and music as well as devices like digital video recorders.

This is a web page for the film Avatar this is one strategy of promoting a film creating its own web page

• Trailers
• Posters
• Internet
• Movie premiers
• Film festivals
• Press junket 

these are examples of film promoting.

Camera Problems (over time)

We used a school camera for our second opening sequence, Over Time. The problems that we encountered with the opening sequence of Over Time is that when we captured all of the footage we uploaded it to the computer and found that when put on it became all fuzzy and not as good quality as we hoped, this may be due to the lighting that we used, we needed dark lighting so that we could create the horror effect of the lighting being dark and negative. As soon as we finished editing, we then uploaded it to youtube however yet again the megapixels were not as we expected and the quality was extremely poor. There was nothing else we could do as whatever we would of filmed the pixels would of been the same and would be the same quality. 

Camera problems with first film (infatuation)

When we was filming our opening sequence we used our own private camera as the school camera we had kept breaking. This came as an advantage to us as we already knew how to use the camera and the pixels were much better making the film much clearer and of a better quality. How our tri-pod had broken so it was extremely hard to use and get clear still shots as the camera kept shaking. We couldn't go back to school to change the tri pod as we were already at the location and we had limited time. We ended up not using the tri pod and when we uploaded it onto the computer the footage was exceedingly shaking so it couldn't be used. In the end we decided the change our whole film completely as the editing proved to be to hard as we have limited editing techniques.

This was our own camera that we used. It was of much quality compared to the school ones as it had more megapixels and better sound.

This was the first camera we used that we borrowed from the school. It kept breaking and running out of battery and the pixels weren't as good quality and the sound was fuzzy.

Script for Evaluation Activity 3

• This script is written in preparation for our Activity 3 Voice over task.

What does a production company do?   ( This will be read by Jamie Hutton)

A production company is responsible for the physical production of film , television program or any form of media whether it be a radio station, performing arts etc . A production company will also be responsible for the raising or funding for the production however they can also accomplish this through an emissary. The production company could be  a small or  large company.

Discussion of your production company name and logo and the role of such companies.


(This will be read By Yharnna Joseph)

For our production company, we have decided to  choose ‘Dreamworks’ which is an American film studio which was established in 1994. Dreamwork produces a variety of genres, for example for a comedy it has produced ‘Meet the Parents’ it has also produced Shrek which is an unconventional fairy-tale, however on the contrary Dreamwork have also produced horrors such as The Ring which was a huge success worldwide, its gross profit was $128,579,698 in the USA on 2^nd February 2003. Due to the fact that the genre is horror, DreamWork have specifically used an unusual and new production logo, which contrasts against the original logo which is normally used, in the sense that it’s dark and gloomy , which correlates exceptionally well with the conventions of a typical horror as it almost evokes a daunting and dismal atmosphere ,whilst also setting the correct mood  for the film. 

 When researching production companies we were particularly inspired , by Dimension films and DreamWorks production company however as a group we agreed that the Dreamworks logo had a greater impact on the film , than the Dimensions Film Logo did, the reason for this was that we felt that the dimensions film logo appeared rather dull , whereas the Dreamworks logo was had more scary elementsto it , causing it to be more appealing .

What is a Distributor company ? (This will be read By Evie Mullahy )

A film distributor is a company who takes responsibility for releasing and distributing films to the public either theatrically or for home or personal viewing which consists of 

• DVD,
•  Video-On-Demand,
•  Download, 
• Television etc).

 A distributor may distribute films directly depending on whether or not the distributor owns the theaters or distribution networks. If not Films can be distributed through theatrical exhibitors and other sub-distributors.A film distributer will gain a lot of profit from distributing films, and also build a respectable reputation.


(This Will be read by Louise Jarvis)
If our film were to be produced by a successfull production company such as Dreamworks, this company would be responsible for the  funding of our film. A production comapany would fund our film through reinvesting part of their profit which they had previously made and then putting it into the production of our film. However on the other hand , If we were unable to find an established production comapany and film distributor, and had to produce our film independantly we would have to research and find  finance from investors or sponsors.

 An example of investing would be to approach an established and successful investor or company where we would then present a reasonable proposal , for example we would ask for money to help  finance our film and the productions , in return for a decent share of any profits that the film will turnover. Using this method satisfies both the Investor and film writer , as profits are made all round.

Problems we had with Youtube

When we eventually finished editing our opening sequence we then had to put it on to the blog, however before we could do this we had to put it on to youtube so that we could embed the html code. We uploaded the video to youtube, however it took an extremely long time, we then found out that it failed so we tried a few more time however, it still kept failing. we then went on to imovie where we exported the video and uploaded the video to youtube. We were then able to put the html code on to the blog. 

We thought that the video would be all done, however, when Yharnna put the captions on the video as part of an evaluation activity the video had changed, so once again we had to upload the video again, however we came across the same problems once again, so we had to export the video once again and then eventually the video was again uploaded to youtube!

use of sounds within our opening sequence by Jamie Hutton

There are two types of sound. diegetic and non-diegetic;

Diegetic is the sound within the frame which the characters can here, for example a fire alarm.

Non-diegetic is the sound that is edited in after filming, E.g. a voice over.

Both type of sounds can be very effective within the film as they can both represent the genre of our film. when looking for non-diegetic sounds we used a very momentous sound as the music which created a chilling thrill for the audience. We used this music as our film genre is psychological horror so we wanted to make the viewers feel uncomfortable and mysterious of what is going on. 

 we composed our music, which worked well we changed parts as we needed it to be in time with the opening sequence shots.

The diegetic sounds help the viewers know the characters are aware within the film. We used the ringing of the telephone as an alarm within our opening as the noise can represent a signal that something is going to happen. The noise from outside the office captures to the viewer and character that some body is outside.

By Jamie Hutton

Dream Works Production

For our opening we knew we wanted to use dream works as it was a well known production company and it suited the type of film we wanted to make which is a psychological thriller. All the dream works openings we found were quite upbeat and had a fairy tale sense to them with light hearted music as dream works also does cartoon films such as Shrek and Kung fu Panda.In the end we then found the opening to The Ring which has the same conventions as us; mysterious/horror/thriller and it was also a Dream Works production. Their opening was a lot spookier it had effects over the writing that looked like electricity and it matched the credits we used at the end of our opening sequence, the coloring was a lot darker so straight away you can tell its going to be a scary film. So we copied the Dream Works opening from The Ring and edited it into the beginning of our film.


Louise Jarvis

Mainstream or indie? By Jamie Hutton

Mainstream films are a huge market which is spread world wide, where as indie movies have small budgets and are inly released within the country they were made.


There are major advantages and disadvantages in both categories. For example, the Indie community has received a huge boost in recent years with the invention of YouTube and other video hosting sites which encourage the creativity. The Indie community has also got some of the most resilient and determined workers in the industry, who get more done with less time and money than any other producer out there. Some films can be very original and can rise to greatness because of a little exposure to the greater community. 


Our psychological/horror opening sequence is aimed and put within the indie film market as its got a wide audience but has a small budget, the audience for our film is 18+ but targeted within the British industry.


By Jamie hutton

Certificate 18

We decided to change the certificate of our film because of the context of horror, it could cause nightmares on the audience and as it is a psychological thriller it may cause confusion on an audience aged 15 and above. Some of the conventions of a thriller that has been certificated 18 are manly to do with how big an effect it will have on the audience. We think that due to the fact that our film is set in an environment people can relate to it could cause disturbance to them. Another reason we changed the certificate to 18 is because 15 year olds still go to school and the opening of our film is set in a school so it could disturb them s much that it effects their education or day to day life.


Louise Jarvis